Philosophy

PLEASURABLE

We know you’re likely confused about all of the conflicting dietary theories. Sometimes it’s enough to just make you want to throw in the towel. We don’€™t believe in starvation diets that only lead even the strongest willed of us to binge on whatever we could get our hands on to compensate for the hunger and deprivation we’ve been feeling. Super Natural Food provides a lifestyle approach rooted in the pursuit of happiness, health and vitality to support a long term healthy and happy lifestyle. It’s not an attempt to deprive our bodies to compensate for the abuse we’€™ve been giving it. Cleansing becomes pleasurable instead of restrictive. We have a sense of humor and believe our program should be an enjoyable experience you will want to repeat again and again. Our culinary team is masterful at preparing delicious plant-based meals that will deliver the highest level of nutrition possible.

ORGANIC

Our ingredients are 100% organic. Why? Many of the toxins we absorb into our bodies come from the food we eat. Non-organic foods are laden with chemicals and pesticides that stick around even after a good wash. These harsh chemicals enter our system, accumulate over time, and wreck havoc on our bodies. Pesticides can gradually cause a range of neurological damage such as memory loss, loss of coordination, reduced speed of response to stimuli, degradation of vision, altered mood, and reduced motor skills. Research also shows that pesticides disrupt the endocrine system and damage sex hormones leading to weight gain. Organic produce also touts a higher nutrient density than conventional produce and it’€™s not genetically modified (genetically modified foods are linked to cancer!).

VEGAN

IT’S HEALTHY Scientific research shows that health benefits increase as the amount of food from animal sources decreases. Eating meat, dairy products and eggs has been shown in many studies to raise a person’s risk of developing cancer, diabetes, rheumatoid arthritis, hypertension, heart disease, osteoporosis, obesity and a number of other illnesses and conditions. IT’S COPASSIONATE It is estimated that around 140 billion land and sea animals are killed for food each year. That works out to around 200 animals per person. In addition to this, there are billions of calves and male chicks that are killed each year as “waste products” of milk and dairy production. The conditions of factory farms are appalling and becoming harder to ignore. Sentient, intelligent animals are often kept in cramped and filthy conditions where they cannot move around or perform their natural behaviors. They are fed an unnatural diet of soy, corn, pesticides, antibiotics and hormones so that they may grow or produce milk or eggs at a far greater rate than their bodies are capable of coping. This unnatural diet combined with unnatural living conditions leads to sickness and disease of the animals and a miserable life. Regardless of how they were raised, all animals farmed for food meet the same cruel fate at the slaughterhouse. If slaughterhouses had glass walls, everyone would be a vegetarian. Sir Paul McCartney IT’S BETTER FOR THE ENVIRONMENT Livestock farming has a devastating effect on our planet. Growing plants takes far less precious resources like land, food and water than raising livestock. With water and land becoming scarcer globally, world hunger increasing and planet’s population rising, it is simply no longer sustainable for human beings to eat so much meat and dairy. Consider that the livestock industry uses 33% of the Earth’s ice-free land mass and the equivalent of 7 football fields of land is bulldozed worldwide every minute to create more room for farmed animals. Livestock grazing is the number one reason that plant species become threatened or go extinct and it also leads to soil erosion and eventual desertification that renders once-fertile land barren. The livestock industry is also responsible for 8% of global human water consumption, 18% of global greenhouse gas emissions and most of the pollution in groundwater and rivers comes from animal waste from massive feedlots and factory farms. While factory farms are ruining our land, commercial fishing methods have virtually emptied millions of square miles of ocean and pushed many marine species to the brink of extinction. Commercial fishing boats indiscriminately puss as many fish as they can out of the sea, leaving ecological devastation and the the bodies of nontarget animals in their wake.

LIVING FOODS

Science now proves that cooking not only destroys vitamins, phytonutrients, antioxidants and enzymes, but creates mutagens, carcinogens, and free radicals and that destroy our health. When foods are heated above around 118°, their natural nutrients and enzymes begin to break down. Enzymes are necessary to break down food so the body can assimilate the vitamins and minerals in food. If not enough enzymes are present in your diet, your body has to use its own enzymes for digestion. After a cooked meal, most people will feel their energy drop, sometimes to a point of needing a nap. What this means is that the body needs time to break down the foods that are devoid of enzymes and this takes extra energy. Within a few days of eating raw foods you will notice an increase in your energy, become more alert and will perform better physically and mentally. Not all raw foods are live. Nuts and seeds, for example, are raw, but not until they have been soaked and sprouted are their enzymes activated and they become a living food. We diligently soak or sprout all of our nuts and seeds to provide you with the most enzyme rich, high vibration food possible.

QUALITY

For us, quality supplants efficiency and our bottom line is delivering the highest quality most nutritious foods to you in a way that is as sustainable for the planet as possible. We don’€™t compromise quality for cost efficiency and convenience. We don’€™t penny-pinch at the expense of using an inferior ingredient. We use the highest quality ingredients humanly possible in all of our recipes.

ALKALIZING

Disease thrives in an acidic environment. The standard American diet -€“ meat, dairy, eggs, sugar, processed foods, coffee and alcohol- is highly acidic and creates a breeding ground for all kinds of otherwise preventable malaises and diseases. The Super Natural Food signature program consists of living plant-based superfoods and cold-pressed green juices. It’€™s low in sugar and will quickly alkalize your body jet-setting you on the path to health and healing.

GLUTEN-FREE

Gluten is a glue-like protein found in wheat, barley and rye. This “€œglue”€ binds to the minerals from your meal and prevents their absorption as well as generally clogging up your colon causing constipation. 80% of the population develops antibodies against gluten triggering immune reactions and inflammation throughout the body. Gluten has been strongly associated with cancer, heart disease, various autoimmune diseases and even Schizophrenia.

EASY

There are no shopping lists, recipes or even reheating. Your food and juices are delivered to you fresh every day in portable containers that you can bring with you on the go. Every day you receive an email telling you about the delicious items on the menu.

FRESH

We prepare your meals and juices DAILY to ensure the freshest possible product and our ingredients are always fresh, never frozen. Our juices are always fresh, never pasteurized.

LOCAL

Many of our ingredients are locally sourced. Most fruits and veggies from foreign countries travel long distances to get here. They are picked green, treated with chemicals to induce maturation and change their color, and irradiated (exposed to radiation to kill off microbes so they can stay fresh long enough to make it to your mouth). Eating local allows the food to go from the farm to your plate in a shorter amount of time, allowing it to ripen before being picked. It’s fresher, has more antioxidants and just tastes better.

COLD-PRESSED JUICE

The body absorbs nutrients best from fresh juices. Although plants are full of healthy stuff, these nutrients are bound to fibrous tissues contained within the cellulose walls. By making juice out of produce, you break down the cellulose, releasing the compounds and making them available for absorption. Heat and oxidation produced by using conventional juicers destroy much of the vital nutrients. Our process eliminates this. First we grind the produce into a fine pulp. Then we apply thousands of pounds of pressure to the pulp, extracting every ounce of juice possible. This fastidious method, as time consuming and expensive as it may be, generates the most nutritious juice available. The result is a nutritionally packed, live juice loaded with enzymes, vitamins, and minerals.

ECO-FRIENDLY

By using only 100% organic and vegan ingredients we are supporting a more sustainable way of eating. We only use reusable containers for your foods, juices and packaging, no plastic or paper and we use natural and non-toxic cleaning products in our kitchen.

PREPARED WITH LOVE

Everything is prepared with loving hands by our staff that believes in our mission to create a healthier planet, one person at a time.

EMPOWERING

We care as much about what happens to you after the program as we do during the process. By educating you about health and nutrition through our daily email support, we empower you to incorporate what you have learned long after the program is over.